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Saturday, September 13, 2014

THURSDAY @ THE SPREE SS2014 LAUNCH

This past Thursday, online store spree.co.za launched their S/S 2014 collection. Here's the best bit tho, they also launched the Spree Boutique an online collection of designer ranges featuring carefully curated items from Marianne Fassler, Thula Sindi, Klûk CGDT and Gert-Johan Coetzee. I'm personally excited about it because as we all know our retailers have tried a few times to incorporate designer ranges into their offering, and quite a few have been unable to sustain those relationships for various reasons. I really don't have any reliable info as to what all the reasons are, but i know that in some situations designers had to create new ranges for the retailers, often watered down to come into cheaper prices. I love that in this case Spree selects and curates items from existing ranges rather than telling the designers what to do, therefore giving customers a truly authentic designer shopping experience, and because it's online, this also opens up an opportunity to sell their work beyond our borders. So ja, get shopping.

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