DESIGN IS THE DISCIPLINE TO ART /// ATHI-PATRA RUGA INTERVIEW AND TALK AT DESIGN INDABA

Athi-Patra Ruga: Design is the discipline to art from Design Indaba on Vimeo.

As y'all know, i don't mess around when it comes to family business. Cheerleader no. 1. So check this video of boo giving a presentation at Design Indaba earlier this year. Obviously I'm more than a little biased, but i think the video is fucking amazing, and it lets us into his headspace and his process in such a cool way. Basically a must-watch! Enjoy!